Thursday, March 27, 2008

Task 7 Define target market for Product, Service and Point of View Advertisement

Product
For this advertisement, the target market base on
region- asia ( because asian own black hair)
gender - female
age -16 years old to 40 years old.
benefit - customer who want the benefit (long and silky hair) from this product



Service




This is insurance advertisement. From the advertisement, the target audience is for

occupation- white collar worker
age- 21 years old to 50 years old
lifestyle - people who own car
benefit - people who can get the gurantee for their car


Point of view



This advertisement is Petronas advertisement. Target audience for this advertisement is

age - 25 years old - 49 years old

family life cycle - marriage and live with parent

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