Thursday, March 27, 2008

Task 7: Characteristic of the Pink Ribbon Society's target market


The Pink Ribbon Society is dedicated to supporting men and women whose lives have been touched by breast cancer. The Pink Ribbon Society organizes fundraising events with all proceeds earmarked for local breast cancer support and education for help those who have been diagnosed with breast cancer. The characteristic of the target audience for this society is the all people who prefer to live in the health style. They are include women and men who are willing to prevent the breast cancer and care about their health and their family member health. It is target to all people without specific to the audience origin, age and income of the audience. The Pink Ribbon Society also target to the people who seek the self-actualization for themselves. This kind of people will always involve they self in the social society to help people and achieve the self-fulfillment of that.

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