Task 7: Characteristic of the Elvive's target market

The Elvive anti-dandruff hair shampoo under the L’oreal brand is aim to target to the female customer in who have the dandruff problem in any age stage and income level. Characteristic of target market to this product may the people who have the dandruff problem and wish to solve their problem. This target audience is covering all the age and income level in Malaysia. Second, the behavioristic of this product’s target market also is benefit sought, but they are seeking for the convenience when using the product. This product is convenience because it can solve our dandruff problem by only using a shampoo and need not go to specialist medicine center for having a expensive treatment. Third, the target audience of this product also is more pay attention to the product’s quality and have medium brand loyalty status. This means that, they will stay along with the brand if the brand provide them a good experience but may be will shift to other brand if other brand’s product is more quality then the current product they use because seldom people will have a absolute brand loyalty to the convenience product like hair shampoo. Finally, the target audience of this shampoo also is the people who have the characteristic likely to build self-confidence and self-esteem. They will felt more confident when they without the dandruff problem and no need to worry and trembling about their image will be destroy when they wear the dark color shirt.