Viral marketing
Generally, the viral marketing is definite as the marketing phenomenon that facilitates and encourages people to pass along a marketing message for to promote a service or product exponentially. This means that, it is a method of promotion that involves the dissemination of messages from person-to-person without the involvement of the originator like promoting information or products that other customers are compelled to give to other friends, colleagues and family. One example of viral marketing is encouraging current and potential customers to tell others about the company's products and services, and in turn encouraging those others to tell even more others.
Generally, the viral marketing is definite as the marketing phenomenon that facilitates and encourages people to pass along a marketing message for to promote a service or product exponentially. This means that, it is a method of promotion that involves the dissemination of messages from person-to-person without the involvement of the originator like promoting information or products that other customers are compelled to give to other friends, colleagues and family. One example of viral marketing is encouraging current and potential customers to tell others about the company's products and services, and in turn encouraging those others to tell even more others.
On the Internet, viral marketing is definition as any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft which promotes its service and its own advertisers' messages in every user's e-mail notes. Viral marketing is depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles. At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.
Buzz marketing
Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser. Historically, buzz marketing campaigns have been designed to be very theatrical in nature. The advertiser reveals information about the product or service to only a few "knowing" people in the target audience. By purposely seeking out on-on-one conversations with those who heavily influence their peers, buzz marketers create a sophisticated word-of-mouth campaign where consumers are flattered to be included in the elite group of those "in the know" and willingly spread the word to their friends and colleagues. As conclusion, the buzz marketing can shortly define a word-of-mouth, low-cost viral marketing technique that uniquely captivates an audience to the extent that discussion of a subject or brand is compelling and exciting. Often spontaneous in nature and reliant on key opinion leaders and trendsetters to disseminate exclusive information to a select group of publics.
Although buzz marketing is not new, Internet technology has changed the way it's being used. Buzz campaigns are now being initiated in chat rooms, where marketing representatives assume an identity appropriate to their target audience and pitch their product. Personal Web logs (blogs) are another popular media for electronic buzz marketing campaigns; advertisers seek out authors of the "right kind of blog" and trade product or currency for promotion. Instant messaging (IM) applications are also being looked at as a vehicle for carrying out buzz marketing campaigns with either humans or IM bots doing the pitching. As with all buzz campaigns, the power of the IM model relies on the influence an individual has in an established small network -- in this case, his buddy list. As technology continues to facilitate the delivery of a electronic buzz marketing message easier, and software applications make message deliveries easier to quantify, some advertising experts predict that electronic buzz marketing techniques will become a standard component in all cross-media advertising campaigns. Others warn that abuse of this potentially powerful electronic marketing technique will be its downfall.
Vbolg
Vblog can call as Vlog or Vblog. The names is short for videoblog and refers to a blog that has video content. Regular entries are typically presented in reverse chronological order and often combine embedded video or a video link with supporting text, images, and other metadata.
Vlogs also often take advantage of web syndication to allow for the distribution of video over the Internet using either the RSS or Atom syndication formats, for automatic aggregation and playback on mobile devices and personal computers (See video podcast). Though many vlogs are collaborative efforts, the majority of vlogs and vlog entries are authored by individuals.
Podcasting
Podcasting is a method of publishing or distributing multimedia content (i.e. audio and video) over the Web. Podcasts are made available through syndication feeds, which enable new content, or episodes, to be automatically delivered to a personal computer. Users subscribe to podcasts that are pushed to aggregators, also called podcatchers. Other than that, podcasting also as an audio broadcast that has been converted to an MP3 file or other audio file format for playback in a digital music player or computer. The "pod" in podcast was coined from "iPod," the predominant portable, digital music player, and although podcasts are mostly verbal, they may contain music. Basically, in podcasting, we can create audio files that are available on our website, which people can then download to their iPods or MP3 players and listen to from that website. “Podcasts” are delivered through RSS (Rich Site Summary) feeds; users subscribe to various podcasts which are then checked regularly for updates – just like blogs. So, podcasting is essentially another medium for delivering syndicated web content to your users. Linda Roeder calls podcasting “blogging with sound”. On the other hand, the podcasting is not just for ongoing broadcasts, rather the term is used for recording anything and everything to be played back in a digital player. "Sound seeing" is the audio recording of a person's experiences when traveling. Museums are making their audio tours available as podcasts for download, and art students and professors are creating their own "unauthorized" and often more controversial narrations of famous art works.
The podcasting just like blogs and it services are being developed to help podcast fans find and sort through the ever-growing number of available podcasts. For example, iTunes now has a podcast feature; sites such as Odeo.com allow users to find and subscribe to podcasts and even create podcasts of their own. Podcasts began as audio-only recordings, but enhanced podcasts—containing audio and graphics—and video podcasts, or vodcasts—containing audio and video—are becoming increasingly available. Podcasts are generally produced as a series, much like radio or television series. Podcasting has much in common with blogging, which involves publishing a series of entries that are made available to subscribers through syndication feeds.
Content casting
Contentcasting is a reference to the putting content online, and then trying to spread the word about it is so 2006. Contentcasting is set to be the new standard, enabled by RSS and a growing number of online users that are finding the only way to keep up with all the news and information they care about is to subscribe to feeds and access it that way. Contentcasting will relate to videoblogs, audio podcasts, and frequently updated content in any area of the site - from a blog to a newsroom. Got content that you want to spread around? Don't just market it -- broadcast it and let your users/customers pick up the feeds.
WOMM
Word-of-mouth marketing, also known as buzz marketing and viral advertising, can be highly valued by product marketers. Because of the personal nature of the communications between individuals, it is believed that product information communicated in this way has an added layer of credibility. Research points to individuals being more inclined to believe WOMM than more formal forms of promotion methods; the receiver of word-of-mouth referrals tends to believe that the communicator is speaking honestly and is unlikely to have an ulterior motive (i.e. they are not receiving an incentive for their referrals).
In order to promote and manage word-of-mouth communications, marketers use publicity techniques as well as viral marketing methods to achieve desired behavioral response. Influencer marketing is increasingly used to seed WOMM by targeting key individuals that have authority and a high number of personal connections.
Marketers place significant value on positive word-of-mouth, which has historically been achieved by creating products or services that generate such "buzz" naturally. The relatively new practice of word of mouth marketing attempts to inject positive "buzz" into conversations directly. While marketers have always hoped to achieve positive word-of-mouth, deliberate efforts to generate beneficial consumer conversations must be transparent and honestly. Word-of-mouth effects in the life cycle of cultural goods has been mathematically modeled.
Widget
Widget as a hypothetical product used to illustrate a business concept. It can embeddable chunks of code have existed since the start of the World Wide Web. Web developers have long sought and used third party code chunks in their pages. It could be said that the original web widgets were the link counters and advertising banners that grew up alongside the early web. Later, ad and affiliate networks used code widgets for distribution purposes. The widget is anything that can be embedded within a page of HTML, i.e. a web page. A widget adds some content to that page that is not static. Generally widgets are third party originated, though they can be home made. Widgets are also known as modules, snippets, and plug-ins. Widgets are now commonplace and are used by bloggers, social network users, auction sites and owners of personal web sites. They exist on home page sites such as iGoogle, Netvibes, Pageflakes, SpringWidgets and yourminis. Widgets are used as a distribution method by ad networks such as Google’s AdSense, by media sites such as Flickr, by video sites such as YouTube and by hundreds of other organizations.
The term widget is used to refer to either the graphic component or its controlling program or to refer to the combination of both. It is a generic term for the part of a GUI that allows the user to interface with the application and operating system. Widgets display information and invite the user to act in a number of ways. Typical widgets include buttons, dialog boxes, pop-up windows, pull-down menus, icons, scroll bars, resizable window edges, progress indicators, selection boxes, windows, tear-off menus, menu bars, toggle switches and forms. The widget also refers to the program that is written in order to make the graphic widget in the GUI look and perform in a specified way, depending on what action the user takes while interfacing with the GUI. The widget applications can be integrated within a third party website by the placement of a small snippet of code. This is becoming a distribution or marketing channel for many companies. The code brings in ‘live’ content – advertisements, links, images – from a third party site without the web site owner having to update.
Bliget
Bliget is a list of your favorite items on a blog.
Chicklet
Chicklet is a “feed” button that normally contains a feed reader logo and has a specific blog or feed information attached to it. It is coded to easily allow users to subscribe to a feed. Chicklet also is a slang term for the small, often orange buttons used as links to RSS files which is a method of describing news or other Web content that is available for "feeding" (distribution or syndication) from an online publisher to Web users. RSS is an application of the Extensible Markup Language ( XML) that adheres to the World Wide Web Consortium's Resource Description Framework ( RDF). Most podcatchers allow a user to "drag and drop" chicklets directly onto them to easily add a subscription.
BuzzTracker
BuzzTracker is looking for high quality blogs that feature original content and a regular frequency of postings.
Buzz marketing
Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser. Historically, buzz marketing campaigns have been designed to be very theatrical in nature. The advertiser reveals information about the product or service to only a few "knowing" people in the target audience. By purposely seeking out on-on-one conversations with those who heavily influence their peers, buzz marketers create a sophisticated word-of-mouth campaign where consumers are flattered to be included in the elite group of those "in the know" and willingly spread the word to their friends and colleagues. As conclusion, the buzz marketing can shortly define a word-of-mouth, low-cost viral marketing technique that uniquely captivates an audience to the extent that discussion of a subject or brand is compelling and exciting. Often spontaneous in nature and reliant on key opinion leaders and trendsetters to disseminate exclusive information to a select group of publics.
Although buzz marketing is not new, Internet technology has changed the way it's being used. Buzz campaigns are now being initiated in chat rooms, where marketing representatives assume an identity appropriate to their target audience and pitch their product. Personal Web logs (blogs) are another popular media for electronic buzz marketing campaigns; advertisers seek out authors of the "right kind of blog" and trade product or currency for promotion. Instant messaging (IM) applications are also being looked at as a vehicle for carrying out buzz marketing campaigns with either humans or IM bots doing the pitching. As with all buzz campaigns, the power of the IM model relies on the influence an individual has in an established small network -- in this case, his buddy list. As technology continues to facilitate the delivery of a electronic buzz marketing message easier, and software applications make message deliveries easier to quantify, some advertising experts predict that electronic buzz marketing techniques will become a standard component in all cross-media advertising campaigns. Others warn that abuse of this potentially powerful electronic marketing technique will be its downfall.
Vbolg
Vblog can call as Vlog or Vblog. The names is short for videoblog and refers to a blog that has video content. Regular entries are typically presented in reverse chronological order and often combine embedded video or a video link with supporting text, images, and other metadata.
Vlogs also often take advantage of web syndication to allow for the distribution of video over the Internet using either the RSS or Atom syndication formats, for automatic aggregation and playback on mobile devices and personal computers (See video podcast). Though many vlogs are collaborative efforts, the majority of vlogs and vlog entries are authored by individuals.
Podcasting
Podcasting is a method of publishing or distributing multimedia content (i.e. audio and video) over the Web. Podcasts are made available through syndication feeds, which enable new content, or episodes, to be automatically delivered to a personal computer. Users subscribe to podcasts that are pushed to aggregators, also called podcatchers. Other than that, podcasting also as an audio broadcast that has been converted to an MP3 file or other audio file format for playback in a digital music player or computer. The "pod" in podcast was coined from "iPod," the predominant portable, digital music player, and although podcasts are mostly verbal, they may contain music. Basically, in podcasting, we can create audio files that are available on our website, which people can then download to their iPods or MP3 players and listen to from that website. “Podcasts” are delivered through RSS (Rich Site Summary) feeds; users subscribe to various podcasts which are then checked regularly for updates – just like blogs. So, podcasting is essentially another medium for delivering syndicated web content to your users. Linda Roeder calls podcasting “blogging with sound”. On the other hand, the podcasting is not just for ongoing broadcasts, rather the term is used for recording anything and everything to be played back in a digital player. "Sound seeing" is the audio recording of a person's experiences when traveling. Museums are making their audio tours available as podcasts for download, and art students and professors are creating their own "unauthorized" and often more controversial narrations of famous art works.
The podcasting just like blogs and it services are being developed to help podcast fans find and sort through the ever-growing number of available podcasts. For example, iTunes now has a podcast feature; sites such as Odeo.com allow users to find and subscribe to podcasts and even create podcasts of their own. Podcasts began as audio-only recordings, but enhanced podcasts—containing audio and graphics—and video podcasts, or vodcasts—containing audio and video—are becoming increasingly available. Podcasts are generally produced as a series, much like radio or television series. Podcasting has much in common with blogging, which involves publishing a series of entries that are made available to subscribers through syndication feeds.
Content casting
Contentcasting is a reference to the putting content online, and then trying to spread the word about it is so 2006. Contentcasting is set to be the new standard, enabled by RSS and a growing number of online users that are finding the only way to keep up with all the news and information they care about is to subscribe to feeds and access it that way. Contentcasting will relate to videoblogs, audio podcasts, and frequently updated content in any area of the site - from a blog to a newsroom. Got content that you want to spread around? Don't just market it -- broadcast it and let your users/customers pick up the feeds.
WOMM
Word-of-mouth marketing, also known as buzz marketing and viral advertising, can be highly valued by product marketers. Because of the personal nature of the communications between individuals, it is believed that product information communicated in this way has an added layer of credibility. Research points to individuals being more inclined to believe WOMM than more formal forms of promotion methods; the receiver of word-of-mouth referrals tends to believe that the communicator is speaking honestly and is unlikely to have an ulterior motive (i.e. they are not receiving an incentive for their referrals).
In order to promote and manage word-of-mouth communications, marketers use publicity techniques as well as viral marketing methods to achieve desired behavioral response. Influencer marketing is increasingly used to seed WOMM by targeting key individuals that have authority and a high number of personal connections.
Marketers place significant value on positive word-of-mouth, which has historically been achieved by creating products or services that generate such "buzz" naturally. The relatively new practice of word of mouth marketing attempts to inject positive "buzz" into conversations directly. While marketers have always hoped to achieve positive word-of-mouth, deliberate efforts to generate beneficial consumer conversations must be transparent and honestly. Word-of-mouth effects in the life cycle of cultural goods has been mathematically modeled.
Widget
Widget as a hypothetical product used to illustrate a business concept. It can embeddable chunks of code have existed since the start of the World Wide Web. Web developers have long sought and used third party code chunks in their pages. It could be said that the original web widgets were the link counters and advertising banners that grew up alongside the early web. Later, ad and affiliate networks used code widgets for distribution purposes. The widget is anything that can be embedded within a page of HTML, i.e. a web page. A widget adds some content to that page that is not static. Generally widgets are third party originated, though they can be home made. Widgets are also known as modules, snippets, and plug-ins. Widgets are now commonplace and are used by bloggers, social network users, auction sites and owners of personal web sites. They exist on home page sites such as iGoogle, Netvibes, Pageflakes, SpringWidgets and yourminis. Widgets are used as a distribution method by ad networks such as Google’s AdSense, by media sites such as Flickr, by video sites such as YouTube and by hundreds of other organizations.
The term widget is used to refer to either the graphic component or its controlling program or to refer to the combination of both. It is a generic term for the part of a GUI that allows the user to interface with the application and operating system. Widgets display information and invite the user to act in a number of ways. Typical widgets include buttons, dialog boxes, pop-up windows, pull-down menus, icons, scroll bars, resizable window edges, progress indicators, selection boxes, windows, tear-off menus, menu bars, toggle switches and forms. The widget also refers to the program that is written in order to make the graphic widget in the GUI look and perform in a specified way, depending on what action the user takes while interfacing with the GUI. The widget applications can be integrated within a third party website by the placement of a small snippet of code. This is becoming a distribution or marketing channel for many companies. The code brings in ‘live’ content – advertisements, links, images – from a third party site without the web site owner having to update.
Bliget
Bliget is a list of your favorite items on a blog.
Chicklet
Chicklet is a “feed” button that normally contains a feed reader logo and has a specific blog or feed information attached to it. It is coded to easily allow users to subscribe to a feed. Chicklet also is a slang term for the small, often orange buttons used as links to RSS files which is a method of describing news or other Web content that is available for "feeding" (distribution or syndication) from an online publisher to Web users. RSS is an application of the Extensible Markup Language ( XML) that adheres to the World Wide Web Consortium's Resource Description Framework ( RDF). Most podcatchers allow a user to "drag and drop" chicklets directly onto them to easily add a subscription.
BuzzTracker
BuzzTracker is looking for high quality blogs that feature original content and a regular frequency of postings.
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