Task 7: Characteristic of the AirAsia's target market

The Air Asia is selling the airline service company. Characteristic of the AirAsia’s target audience is the all people who salary are fall in the middle or lower income in Malaysia. That is the reason why the AirAsia always use the low price strategic to position it is always cheaper than their competitors. Secondly, it also target to the age group who are young adult and above because this kind of age group have the ability to spending and may be always need a flight to other far destination in shorter time. Third, behavioristic of AirAsia’s target audience also is the people who are benefit sought, sensitive to price and none loyalty status. So, they will easily attract and influence by the promotion doing by the AirAsia which only RM0.99 for a flight. This kind of target market will easily shift to other competitor who also offer the lowest price or doing a sales promotion. This is because this kind of target marke are likely purchase the service which is conomy,valueable and affordable.